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artificial intelligence in internet companies

 

Google's artificial intelligence:

There are plenty of AI benefits for everyone in Google AI, as it conducts research that advances the latest technology in the field, applies AI to new products and industries, and develops tools to ensure that everyone has access to AI.

Google's mission is to organize information around the world and make it useful and accessible to everyone. This helps Google do so in new and exciting ways to solve problems for its users, customers, and the world.

AI makes it easier for people to do things every day, whether it's searching for photos of loved ones, breaking language barriers in Google Translate, writing emails on the go, or getting things done with the Google Assistant, AI also provides new ways to look at issues current issues, from rethinking healthcare to advancing scientific discoveries (Google, 2021).

Google believes that AI will have the greatest impact when everyone has access to it, and when it is created with everyone's best interests in mind.


artificial intelligence amazon

Amazon.com builds much of its business on machine learning-based systems, without machine learning Amazon.com wouldn't be able to grow its business, improve customer experience and choice, and improve its logistics speed and quality, Amazon.com AWS started to allow other businesses to enjoy the same infrastructure IT, with its agility and cost advantages, now continues to democratize machine learning technologies in the hands of every company (Amazon, 2021).

The structure of Amazon's development teams focus on ML to solve challenging real-world business problems, drives Amazon.com and AWS to develop easy-to-use and powerful ML tools and services.

These tools are first tested in the domain and mission-critical environment at Amazon.com, before they are offered as AWS services for each company to use, similar to other IT services.

Machine learning is often used to predict future outcomes based on historical data, for example, organizations use machine learning to predict how many of their products will be sold in future fiscal quarters based on a particular demographic, or estimate which customer profile has the highest probability of becoming dissatisfied or The most loyal to your brand.

Such predictions allow for better business decisions, a more personalized user experience, and the potential to reduce customer retention costs. Complementing business intelligence (BI), which focuses on reporting past business data, ML predicts future outcomes based on past trends and transactions.

There are several steps involved in the successful implementation of machine learning in a business, first identifying the right problem determining the forecast that will benefit the ESS if validated, then collecting data based on historical business metrics (transactions, sales, attrition, etc.). 

Once the data is collected, a ML model can be built based on that data, the ML model is run and the prediction output of the model is applied back to the business system for more informed decisions.

Convolutional neural networks outperform humans at many vision tasks including object classification Due to the millions of categorized images, a system of algorithms is able to begin to identify the subject of the image. This is essential for Amazon Rekognition, Amazon Prime Photos, and Amazon's Firefly Service.

Amazon Alexa and other virtual assistants are designed to recognize and respond to a request, and while understanding voice is something humans can do at a very young age, it's only recently that computers haven't been able to listen and respond to humans.

Humans' differing dialects and speech patterns make this automated task difficult to complete using traditional mathematics or computer science. Using deep learning, a system of algorithms can more easily identify what has been spoken and intended.

Natural language processing seeks to teach the system to understand human language, tone, and context. This begins by allowing the algorithm to distinguish more difficult concepts such as emotion or sarcasm.

This is a growing area as companies seek to automate customer service using voice or text bots, as used by Amazon Lex.

Online shopping often includes personalized content recommendations regarding items you might want to buy, movies you might like to watch, or news you might be interested in reading, historically these systems were powered by humans who created links between items.

However with the advent of big data and deep learning, humans are no longer necessary because algorithms can now identify items that might interest you by examining your past purchases or product visits, and comparing that information with that of others.


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