Artificial intelligence is a very popular topic in the current competitive world. Artificial intelligence offers smart business solutions to small and large enterprises, and AI is also benefiting greatly from e-commerce.
Artificial intelligence technology has helped e-commerce reach higher levels, in other words, artificial intelligence is revolutionizing the world of mobile applications and various businesses.
Artificial intelligence has helped improve user experience and increase brand awareness. It is helping startups, manufacturers and retailers set a new example in the industry.
How is artificial intelligence improving the traditional shopping and e-commerce experience?
Integrating AI into e-commerce is increasing the marketing standards for many companies. It has helped create a more personalized experience by performing analysis of data sets, and identifying different patterns of consumer behavior. Here are some ways that depict how AI has taken control of the world of commerce. e:
1. Visual search engine:
The e-commerce sector has started to use artificial intelligence using visual search engines, which helps this user by allowing him to search for what he wants with a single click.
The visual representation of products has proven to be more attractive to customers. Customers can now view product size, dimensions, design and color before ordering. This helps in improving the consumer experience for the brand.
2. Make personalized recommendations:
Artificial intelligence uses pop-ups, texts, and emails to make product recommendations to buyers, and it tracks searches made by users to understand consumer behavior.
Search engines and other social media platforms also display product images and advertisements related to user interest which are also tracked by artificial intelligence in e-commerce.
This helps in improving the reviews and ratings of the e-commerce platform which thus helps in increasing the return on investments for various brands, e-commerce retailers use recommendations to provide the best solutions to the customers.
For example: Amazon uses data from customers' past purchases to recommend new products, on the other hand, Netflix uses consumers to view history to recommend different movies and series.
3. Voice and virtual assistance:
Artificial intelligence focuses on providing more interactive solutions to customers, provides real-time voice assistance to users, and this has greatly contributed to improving the user experience.
This makes it easy for users to interact with service providers, you must be familiar with some of the popular virtual assistants like Alexa, Google Assistant and Siri. E-commerce companies are focusing on adding virtual assistants on their own platforms.
The virtual assistant can easily process native languages and can easily interpret and understand customer messages, virtual assistants have transformed the entire purchasing process for consumers.
For example, in 2017, Starbucks launched "My Starbucks Barista" that allowed consumers to use voice to place orders.
An algorithm used by artificial intelligence extracts data such as purchase history and preferences made by customers. Starbucks uses this personal data to send offers and recommendations to customers.
4. Using Artificial Intelligence to Create Leads and Sales Lists:
One of the most important uses of AI is to generate sales for e-commerce platforms, as it extracts consumer data and tracks the buying patterns of buyers.
Imagine how much time it would be if humans had to collect data and track consumer behaviour. AI has reduced the burden and made these tasks very easy, accurate and easy, and this has greatly helped different brands in generating leads and increasing sales.
5. Chatbots,
Chatbots are one of the most cost-effective services offered by artificial intelligence. Chatbots are programs that act as a medium of interaction between the consumer and the service provider, helping to solve customer inquiries and questions in real time.
The response time is significantly reduced with the use of chatbots and it also reduces the cost of hiring customer service admins as they can perform all the challenging tasks in real time A customer focused approach has been developed with chatbots.
6. Artificial Intelligence Helps in E-Commerce Marketing:
Marketing in any business is the work of an expert. Artificial intelligence solutions provide a cost effective way to help in marketing different brands. These companies can submit their marketing plans and campaigns to artificial intelligence platforms like Acquisio. Marketing operations are handled very efficiently using these platforms.
Provides marketing solutions on many social platforms such as Facebook, Google Adwords, Bing and more, AI solutions help reduce CPC and use marketing budget in the most efficient way.